In this episode of Better Billboard Bureau, we break down one of the most jarring billboards spotted across LA: a campaign declaring Elizabeth Holmes “Innocent” in massive block letters next to a rave-style design and cop with a radar gun. Is this a redemption narrative? A guerrilla ad strategy? A satire? From references to Tommy Wiseau and "Call Jacob" to questions about who’s funding the message, we explore the psychology, mystery, and marketing theory behind Just Blood.